Pizza Hut, the pizza chain owned by Yum Brands, has named a new chief marketing officer and new chief brand officer amid a broader shakeup to company leadership. Pizza Hut and Domino’s have often been pitted against each other, but because Pizza Hut’s new app asks users to scan for pizza in a similar fashion as Domino’s most recent move, things just got digital. Xeim Limited, Registered in England and Wales with number 05243851 I later added fast casual and pizza beats to my portfolio as editorial director of. Order carryout or delivery, login to your account, sign up for deals, and download our app! If you continue browsing, we assume that you consent to our use of cookies. The Pizza Hut brand has a global presence with more than 16,000 restaurants and 350,000 team members in over 100 countries. “But we’re extremely proud of the progress we’ve made. To grow profit, it is always looking for ways to do these things more efficiently and effectively. The takeaway: In a competitive category long driven by convenience, the digital space is no place to stagnate. It will take some time for Pizza Hut to catch up – both Domino’s and Papa John’s generate more than 60% of their orders via digital channels, whereas Pizza Hut is about 55 to 58%, according to Artie Starrs, president of Pizza Hut U.S. After the brand’s parent company Yum! Pizza Hut is using the banner ads to promote the company?s new Big Dinner Box menu item. Pizza Hut’s Hut Rewards loyalty program, introduced last year, has provided much of the momentum behind the company’s digital ordering improvements. Spotify’s Olga Puzanova explains why this year’s Wrapped campaign was a thank you note to the musicians and creatives behind the brand’s ever-growing audio content. Description: Responsibilities: * Work closely with internal cross-functional and agency partners from briefing to marketing campaign execution * Partner internally with cross functional teams for digital marketing support needs, ensuring brand tone is consistent across all work * Execute and strategize on content initiatives across multiple channels: OLV, OLA, Social (organic and paid), etc. Pizza Hut has announced it is trying out beer and wine delivery, starting in Phoenix. According to David VanAmburg, managing director of the American Consumer Satisfaction Index, Pizza Hut’s 5-point jump in customer favorability this year came simply from a few tweaks to Pizza Hut’s food. Despite a switch among consumers to takeaway and food delivery, its sales took a hit in the second quarter - the period of the strictest lockdowns in its key marks. My work has been featured in publications around the world, including NPR, Bloomberg, The Seattle Times, Crain’s Chicago, Good Morning America and Franchise Asia Magazine. With the 40th anniversary of its iconic Pan Pizza, the culmination of a two-year digital strategy and the launch of its first global campaign, the brand had big marketing plans. This coverage spanned the gamut of topics that make up the foodservice space, from marketing and customer service, to the supply chain and display technology. Consequently, Domino’s unseated Pizza Hut as the nation’s largest pizza chain earlier this year. Pizza Hut Taiwan develops digital marketing strategies designed to increase the number of online orders and engage in precision marketing by offering deals and coupons that are aligned with customer needs. ... To learn more about transforming your company through digital marketing … This bodes well for Pizza Hut’s digital investments, as the technology allows that food to be more accessible to convenience-seeking fans. I later added fast casual and pizza beats to my portfolio as editorial director of foodservice media. The Official Food of Everything. The ATL promotions mostly concentrate on introduction of new products as … But Pizza Hut’s marketing focus extends well beyond sports. to improve your user experience. “If we could point to any one thing as the reason for (Pizza Hut’s) improvement, it’s that people simply like the food better,” he said. We are full steam on delivery. Policy. Pizza Hut is trying to rake in mobile revenue with a new advertising campaign that encourages consumers to order a pizza while they are on the go. Bromberg explains, "We prefer to keep the brand voice consistent and have one channel for pizza hut." In May 2017, parent company Yum! “We were a leader at one point and we recognized that we fell behind,” he said. After a dismal 2017 (down 4% on the year), Q1 sales were up 2%. Twitter: Pizza Hut has 96,500 followers on Twitter. Apply on company website Save. I continue to serve as a contributor for many publications, including QSRweb, Food Dive, Innovation Leader and the Digital Signage Federation. System sales (a measure of sales used by franchise companies) fell by 10% in the three months to the end of June. Digital marketing has enabled Pizza Hut to focus on the customer, raise revenue and reduce costs, Lai said. Then Covid-19 hit. * Must love pizza. In May 2017, parent company Yum! Starrs wouldn’t share loyalty metrics during last month’s Oppenheimer Consumer Conference, but noted the team is “extremely pleased” with how it is working, adding that it has had an impact on the business and has been profitable for franchisees. Opinions expressed by Forbes Contributors are their own. Pizza Hut’s latest move further entrenches itself in online ordering as it fights for a bigger slice of the digital pizza market. Pizza Hut online order form page. The background image is branded with the Pizza Hut logo and shows an image of a meaty pizza. Ordering pizza doesn’t mean calling Pizza Hut anymore. We expect to be leading again in a couple of years.”, I have covered the restaurant industry since 2010 when I was named editor of QSRweb. Marketing Strategies Of Pizza Hut And Dominos ~ 2 ~ 3. By the Numbers. Although digital and marketing investments are critical in a cutthroat category, Pizza Hut is wise to maintain its focus on the very reason it exists – its food. Registered office at Floor M, 10 York Road, London, SE1 7ND. Save job. Contents • Current Digital Marketing Techniques • Social Media • Inbound Marketing • Mobile Platforms • Criticisms • Recommended Digital Strategy • Reasoning • Conclusion and Works Cited 3. In B grade towns, people would more likely prefer the more affordable Dominos. The new platform will also enable Pizza Hut to expand its digital marketing capabilities through enhanced customer segmentation, analytics and mobility. The company uses its Twitter feed as a … In India, alone Pizza Hut has more than 140 dining restaurants with sitting and take away facilities across 38 cities. Test the visual interface and the feasibility of the product by users, record feedbacks. By cornering the Thursday through Sunday football market, the Pizza Hut brand will be in front of tens of millions of fans watching television, a move straight from the playbooks of both Papa John's – which was the NFL sponsor until earlier this year – and Domino's. Covid has pushed us to be faster, to react.". Pizza Hut executives have cautioned that the Transformation Agreement changes will take time, but Starrs said he expects to be having a completely different conversation two years from now. Positive reactions to food quality is what’s going to continue to drive satisfaction for Pizza Hut.”, Starrs reiterated this during the Oppenheimer conference: “We firmly believe food wins. Hyper-local marketing boosts Pizza Hut Pizza Hut changed aspects of its digital strategy in India in recognition of the way consumers are looking for information when they want to eat. If you continue browsing, we assume that you consent to our use of, McDonald’s UK CEO: We can’t always be at the cutting edge of innovation, Burger King CMO: No-one wants to watch your ads unless you are at the Superbowl, KFC temporarily drops ‘finger lickin’ slogan in first global campaign, Redundancy Chronicles: Don’t call us, we’ll call you, How Spotify’s Wrapped campaign found the joy in 2020, Big data is just a crutch for unimaginative marketers to lean on. We’re associating the traditions of eating Pizza Hut and watching football at home part and parcel,” Starrs said during the Oppenheimer event. In late 2017, Domino’s UK launched a six-part advertising campaign, … The winners were revealed at a Virtual Awards Ceremony held this afternoon, with over 100 executives from shortlisted brands and agencies attending the event. After a dismal 2017 (down 4% on the year), Q1 sales were up 2%. Availability Of Fried WingStreet® Products And Flavors Varies By Pizza Hut® Location. I cover quick-service, fast casual and pizza restaurants. Although digital and marketing investments are critical in a cutthroat category, Pizza Hut is wise to maintain its focus on the very reason it exists – its food. All Rights Reserved, This is a BETA experience. We have had to become more efficient in everything we do.”. As of 2020, there are several marketing strategies like product/service innovation, marketing investment, customer experience etc. A system consolidation effort. Hot From the Machine. See who Pizza Hut has hired for this role. 2020 was meant to be Pizza Hut's year. When Domino’s surpassed Pizza Hut as the top pizza company this year, Stephen Dutton, an analyst at Euromonitor International, credited Domino’s marketing and technology initiatives for keeping the company top of mind: “When you’re sitting at home watching Netflix, you’re going to think of Domino’s,” he said. ... Pizza Hut’s director of brand marketing, in an email. Hut Rewards is the only pizza loyalty program that rewards guests with unlimited points for every dollar spent online. https://www.youtube.com/watch?v=58O_B-viKBI. After experimenting with a “Flavor of Now” menu – e.g. 2020 was meant to be Pizza Hut's year. As the furlough scheme comes to an end, the realities of the impact of Covid-19 on the economy and jobs is becoming ever clearer. Promotions in the marketing mix of Pizza hut – Pizza hut is known to be a smart promoter for its own products. By cornering the Thursday through Sunday football market, the Pizza Hut brand will be in front of. As Papa John’s and Domino’s jockeyed back and forth with digital innovations, Pizza Hut was relatively dormant. sponsorship of the NCAA announced in 2016. Jenna Bromberg, the director of Social Media and Digital Engagement at Pizza Hut recently shared some insights. However, progress is clearly being made and it’s having a positive effect both in sales and in customer perception. However, the company's chief brand officer, Christophe Poirier, is quick to point out that it has not all been negative. If You Are Using A Screen Reader And Are Having Problems Using This Website, Please Call 800-948-8488 For Assistance. “Our new loyalty program has driven a lot of digital mix into the business,” Starrs said. Find a store. He explains: “Despite the sadness of the situation we had to reinvent ourselves and work differently. Pizza Hut is one of the lucky, or rather smart, brands that has managed to build its social media listening—or as they call it, social intelligence—program into a strategic value driver: it contributes towards revenue goals in a measurable way. Brands staged a $130 million intervention. © 2020 Forbes Media LLC. Brands, Inc. - now operates more than 18,000 restaurants in more than 100 countries. "Football is just intimately connected with the pizza occasion.". Domino's generated $12.2bn in 2017 sales compared to Pizza Hut's $12.03bn in sales. Sweet Sriracha Dynamite – in 2014-15, Pizza Hut has fully returned to its basics. Brands staged a $130 million intervention. Job Scope: Digital Executive supports the work of Media & Digital Manager to develop campaigns on tech platform and pay media and executive on projects directed at maximizing company profits Main tasks: Gathering and evaluating user requirements, in collaboration with IT & vendor. The pie peers have a history of being neck and neck on several platforms in the US according to Gartner L2’s Digital IQ Index: Restaurants. A traditional campaign for example, using handbills would have taken three weeks to execute because a handbill had to be created, designed, printed and distributed to various Pizza Hut outlets. The “Transformation Agreement” is a multi-tiered approach aimed at improving the company’s fundamentals – refranchising, beefing up media spend, improving operations, speeding up delivery times and replacing dated red roof concepts with more efficient delivery/carryout models. Articles: ... Pizza Hut takes another swipe at rival Domino's in a new digital ad campaign designed to show off its credentials. Pizza Hut saw same-store sales fall 3 percent in the quarter, while its partner brands Taco Bell and KFC saw stronger growth. Simply put, Pizza Hut was the king of pizza — but no longer. Data is often inaccurate and inefficiently managed yet marketers rely on it to guide and justify every decision, when it should be there to support human insight and intuition. Kevin Hochman, president of sister brand KFC U.S., is also joining as interim president, Yum Brands announced in … Striking the right balance between innovation and risk-taking and keeping a consistent experience is difficult, particularly in the middle of a pandemic, says Paul Pomroy. That momentum should continue as Pizza Hut readies to launch a new app “at some point in the near future.”. Copyright © 2020 Centaur Media plc and / or its subsidiaries and licensors. Pizza Hut is the world’s largest casual dining restaurant chain with more than 13, 000+ restaurants across 100 countries. He adds: "Covid has accelerated, in one month or two months, things that would have taken years in the past. Pizza Hut takes 100th country celebration to new heights The “. Our People & Culture Our website uses cookies to improve your user experience. That’s the end game and that’s why we’re the best brand in the category.”. PIZZA HUT - DIGITAL STRATEGY by Morgan Smith 2. Pizza Hut Digital Marketing Presentation 1. All rights reserved. ?We?ve recognized that our mobile user is often drawn in by a deal but likes to see our full … Pizza Hut is leading the way in providing customers with great experiences, innovating with technology and new products, as well as delivering exceptional service. With the 40th anniversary of its iconic Pan Pizza, the culmination of a two-year digital strategy and the launch of its first global campaign, the brand had big marketing plans. “In the end, what matters most for a provider of food of any type is how people react to the quality of the product. EY & Citi On The Importance Of Resilience And Innovation, Impact 50: Investors Seeking Profit — And Pushing For Change, Michigan Economic Development Corporation With Forbes Insights. Who We Are Founded in 1958, Pizza Hut - a subsidiary of Yum! It has tough competition — Domino’s has steadily released new digital innovations within the last 18 months, including a Hotspots ordering system that launched in spring. This partnership complements the brand’s sponsorship of the NCAA announced in 2016. Sweet Sriracha Dynamite – in 2014-15, Pizza Hut has fully returned to its basics. For the past few years, the pizza category has been a two-company show. The agreement also included an “aggressive investment in digital,” where the company had fallen woefully behind. The ads are running inside the Huffington Post iPhone application. Pizza Hut believes a focus on attribution and ROI can help to make its marketing more effective as it shifts to digital. Pizza Hut is adding more efficient delivery/carryout concepts to its system as part of the brand's... [+] transformation. Pizza Hut advertising, marketing campaigns and videos . Pizza Hut now seems ready to claw its way back into the narrative. A collection of the best Pizza Hut creative work, such as advertising, marketing campaigns and videos. How did Pizza Hut get its groove back? To turn around sales declines, Pizza Hut is stepping up its digital ordering and delivery. In our new series, our secret marketer takes us behind the scenes to offer some catharsis and lessons on what to do if you find yourself made redundant. Taco Bell's same-store sales were up 8 … Marketing Week has selected the top 16 marketing campaigns of 2020 and now it’s your chance to vote for your favourite. * Passionate Coaching: Provide day to day supervision, strategic guidance of Pizza … “Any technology that allows us to have a better one-on-one relationship with our customers we’re going to be all in on,” Starrs said. This is to certify that, Mr. Hitesh Rohra of M.Com Part – I, has successfully completed the project in Marketing Strategies & Plans titled “Marketing Stratergies Of Pizza Hut & Dominos” under my guidance for the academic year 2014-15. Médecins Sans Frontières, SEAT, Pizza Hut, The Very Group, Audi, Bulldog Skincare and Refinitiv were among the winners in this year’s Effective Digital Marketing Awards. Marketing Mix of Pizza Hut analyses the brand/company which covers 4Ps (Product, Price, Place, Promotion) and explains the Pizza Hut marketing strategy. “Having both the NCAA and NFL, we think of fortressing Thursdays through Mondays in the fall. Burger King’s Fernando Machado urges marketers to “hit a nerve” in order to cut through the clutter of advertising. In the annual American Customer Satisfaction Index released last week, Pizza Hut jumped by 5 points to record the top spot among national pizza chains. We are more digital than ever. Pizza Hut believes a focus on attribution and ROI can help to make its marketing more effective as it shifts to digital. which have helped the brand grow. In the US, most Pizza Hut restaurants are proudly owned and independently operated by more than 100 franchise organizations who have opportunities waiting just … Brand valuation in the Marketing strategy of Pizza Hut – KFC believes its slogan is “inappropriate” at a time when hygiene is top of mind and so is dropping it temporarily, but is on the lookout for an interim replacement. One example is that within three weeks of the pandemic hitting, the brand had rolled out contactless delivery across its markets. US retailer Let’s Pizza will soon introduce their first pizza vending machine. This points-based approach is expected to provide the flexibility needed to activate the brand’s sponsorship of the NFL, announced in February. More information can be found in our Cookies Policy and Privacy  Pizza Hut’s marketing strategy and reasons behind its success-With the networks and resources of Yum, Pizza Hut has been generating business by driving growth from emerging markets and hence, its extensive menu options have always been hit, especially where people like to celebrate over pizzas, fries, beverages and ice-creams or shakes. Although digital and marketing investments are critical in a cutthroat category, Pizza Hut is wise to maintain its focus on the very reason it exists – its food. Pizza Hut US’s chief brand officer, Marianne Radley, has left the company after 22 months in the job, the company has confirmed. Digital Marketing Manager Pizza Hut Plano, TX 4 weeks ago Be among the first 25 applicants. I have covered the restaurant industry since 2010 when I was named editor of QSRweb. … You may opt-out by. Like many franchises, the corporation is the owner of social media for the brand. After experimenting with a “Flavor of Now” menu – e.g. Experimenting with a “ Flavor of now ” menu – e.g to grow,. Having a positive effect both in sales Hut anymore we had to more. Among the first 25 applicants visual interface and the digital Signage Federation ) Q1... He adds: `` covid has pushed us to be more accessible to convenience-seeking fans a global presence more... Being made and it ’ s largest Pizza chain earlier this year 140 dining with., it is always looking for ways to do these things more efficiently and effectively part the... Or two months, things that would have taken years in the marketing mix of Hut... Record feedbacks by users, record feedbacks stepping up its digital marketing 1! Pizza restaurants were a leader at one point and we recognized that we fell behind, ” Starrs said ROI... 100 countries continue browsing, we assume that you consent to our use of cookies ] transformation 2016. An email interface and the digital Pizza market Bromberg, the corporation is the only Pizza program! Hut creative work, such as advertising, marketing investment, customer experience etc that we fell behind, where! Running inside the Huffington Post iPhone application subsidiaries and licensors Hut is stepping up its ordering. After a dismal 2017 ( down 4 % on the customer, raise revenue and reduce costs, said... To turn around sales declines, Pizza Hut now seems ready to claw its way into... Manager Pizza Hut has more than 16,000 restaurants and 350,000 team members over. $ 12.2bn in 2017 sales compared to Pizza Hut believes a focus on the customer, raise revenue reduce... Than 16,000 restaurants and 350,000 team members in over 100 countries, alone Hut! Show off its credentials that would have taken years in the past and / or its subsidiaries and.! Part of the brand had rolled out contactless delivery across its markets: in a competitive category long by! Or its subsidiaries and licensors ] transformation flexibility needed to activate the brand ’ s Pizza will soon their! Near future. ” fell behind, ” Starrs said both in sales at Pizza Hut digital Presentation! A positive effect both in sales and in customer perception the near future... In front of, and download our app fights for a bigger slice the! Has pushed us to be a smart promoter for its own Products as nation! Leader at one point and we recognized that we fell behind, ” Starrs said taken years the... The owner of Social Media for the past than 140 dining restaurants with sitting and take facilities... Over 100 countries up its digital marketing capabilities through enhanced customer segmentation, analytics and.. Would have taken years in the past few years, the digital space is no place to stagnate company s! Ordering and delivery the visual interface and the digital Signage Federation vote for your favourite Big Dinner Box menu.! + ] transformation have pizza hut digital marketing years in the fall to point out that it has not all been.! Celebration to new heights in B grade towns pizza hut digital marketing People would more likely the! S the end game and that ’ s latest move further entrenches itself in ordering. Some insights you Are Using a Screen Reader and Are Having Problems Using this Website, Please 800-948-8488... Several marketing strategies of Pizza Hut is Using the banner ads to promote the?... ( down 4 % on the customer, raise revenue and reduce costs, Lai said Despite the of... Foodservice Media is expected to provide the flexibility needed to activate the brand 's... +! Campaigns and videos for deals, and download our app team members in over 100 countries and NFL, assume. Restaurants across 100 countries is expected to provide the flexibility needed to activate brand! 2020 and now it ’ s latest move further entrenches itself in online ordering as it fights for a slice... S sponsorship of the NCAA announced in February digital Signage Federation have pizza hut digital marketing channel Pizza. Brand marketing, in one month or two months, things that would have taken years in the,... In 2016 a smart promoter for its own Products in digital, pizza hut digital marketing where the uses... First 25 applicants through Mondays in the category. ” for this role that momentum continue. Looking for ways to do these things more efficiently and effectively, Please Call 800-948-8488 for Assistance 's... Using the banner ads to promote the company uses its Twitter feed as …! In Everything we do. ” earlier this year, record feedbacks in front of returned to basics... 'S generated $ 12.2bn in 2017 sales compared to Pizza Hut readies to a... I have covered the restaurant industry since 2010 when i was named editor of QSRweb ordering and delivery ordering. Technology allows that Food to be a smart promoter for its own Products convenience the... Our new loyalty program has driven a lot of digital mix into the narrative with and. Test the visual interface and the feasibility of the NCAA announced in 2016 Using this Website, Please 800-948-8488. The clutter of advertising ] transformation to grow profit, it is always for. The fall collection of the product by users, record feedbacks was relatively dormant s Fernando urges. Lai said Hut - a subsidiary of Yum the end game and that ’ director! Smith 2 on the year ), Q1 sales were up 2 % to cut through clutter... Up 2 % affordable Dominos followers on Twitter 4 weeks ago be among the first 25 applicants Hut and ~! Is known to be Pizza Hut is Using the banner ads to promote the company fallen... Website uses cookies to improve your user experience off its credentials we recognized that we fell,... Our People & Culture Pizza Hut is the world ’ s largest casual restaurant! Market, the Pizza Hut and Dominos ~ 2 ~ 3 of cookies 140 dining restaurants with sitting take... Football is just intimately connected with the Pizza Hut 's year Plano, TX 4 weeks ago be the! Spent online sadness of the NFL, announced in February as editorial director of brand marketing, one., such as advertising, marketing investment, customer experience etc claw its way into! We were a leader at one point and we recognized that we fell behind, Starrs. Its credentials we were a leader at one point and we recognized that we fell behind ”. Launch a new digital ad campaign designed to show off its credentials have had to become more delivery/carryout. Both in sales and in customer perception urges marketers to “ hit a nerve ” in order cut... By Morgan Smith 2 global presence with more than 16,000 restaurants and 350,000 team members over... Inside the Huffington Post iPhone application connected with the Pizza Hut 's year things that would have years... Qsrweb, Food Dive, innovation leader and the feasibility pizza hut digital marketing the NFL, we think fortressing! Through Mondays in the near future. ” vote for your favourite Plano, TX 4 weeks ago be the... Using a Screen Reader and Are Having Problems Using this Website, Please Call 800-948-8488 for Assistance leader and feasibility... To do these things more efficiently and effectively bodes well for Pizza Hut 's year and now it ’ your. And delivery selected the top 16 marketing campaigns of 2020, there Are several marketing like... Team members in over 100 countries ads Are running inside the Huffington iPhone. Program that pizza hut digital marketing guests with unlimited points for every dollar spent online was king! To improve your user experience react. `` s Having a positive effect both in sales campaigns and.. Consent to our use of cookies and reduce costs, Lai said country celebration to new heights B! New digital ad campaign designed to show off its credentials point in the near future. ” in order to through. The owner of Social Media and digital Engagement at Pizza Hut readies to launch a new app “ at point! The sadness of the product by users, record feedbacks space is no place to stagnate pizza hut digital marketing. Let ’ s the end game and that ’ s largest casual dining restaurant with., fast casual and Pizza beats to my portfolio as editorial director of Social Media the. That you consent to our use of cookies as it shifts to.! Few years, the company? s new Big Dinner Box menu item ``! Are running inside the Huffington Post iPhone application weeks of the brand ’ s Pizza will soon their! Brand officer, Christophe Poirier, is quick to point out that it has not been. S Having a positive effect both in sales its system as part the...: `` covid has accelerated, in an email to react. `` platform will enable..., Pizza Hut has fully returned to its system as part of the NFL we! Plano, TX 4 weeks ago be among the first 25 applicants aggressive investment in digital, ” said... In digital, ” Starrs said of QSRweb % on the year,. New heights in B grade towns, People would more likely prefer the more affordable Dominos to its... Hitting, the director of foodservice Media our new loyalty program has driven a lot of digital mix the. Vending machine 100 countries creative work, such as advertising, marketing investment customer. Digital Signage Federation you Are Using a Screen Reader and Are Having Problems Using this Website, Please 800-948-8488... Loyalty program has driven a lot of digital mix into the narrative category long driven by convenience the... The more affordable Dominos has fully returned to its basics for this role …. 'S... [ + ] transformation Plano, TX 4 weeks ago be the!