Heme, the ingredient that’s famous for making the Impossible Burger “bleed” like real beef and giving it its meaty taste, is made using genetically engineered yeast. For example, he notes that while some activists are critical of the ingredient methylcellulose, product formulators use it for a specific reason. gateway-to-the-mainstream-for-plant-based-protein-alternatives. Paul Shapiro, author of a best-selling book on clean meat and a passionate sustainability advocate, has a vision for the future, and it involves what he describes as protein diversification. Recognizing the growth potential of pea protein, Cargill formed a joint venture with leading U.S. pea protein producer PURIS in 2018 and last year invested $75 million in PURIS, allowing the company to double its pea protein production, reports Melissa Machen, senior technical services specialist at Cargill. We believe GMO and non-GMO crops can and will co-exist to feed a growing population.”. Food Technology Magazine Meanwhile, don’t write off animal-based meat. Where is it coming from? More from Merit Functional Foods . When pork processor Smithfield Foods launched its plant-based protein portfolio (burger and breakfast patties, meatballs, and protein starters) under the Pure Farmland banner, the company developed a flexitarian eating plan. He recommends clearly spelling out the purpose of ingredients on product labels. One is the entrance of long-established food companies into the mix. - Last updated on And meat consumption in particular is associated with cancer. A recent survey by the International Food Information Council (IFIC) suggests that some consumers at least are focusing more on nutrition facts than on the length of ingredient lists for plant-based meat. “Our products are more than proteins,” Shapiro explains. While plant-based protein’s usage has continued to grow over the past several years, these ingredients have traditionally been associated with undesirable taste, poor solubility, and low purity. “There are several things at play,” says Shelley Balanko, senior vice president with the Hartman Group. 2019; Figure 3). And last year the company announced that it would begin using some genetically modified soybeans in order to meet fast-growing demand for its burgers, a practice that CEO Brown characterized as “the safest and most environmentally responsible option that would allow us to scale our production and provide the Impossible Burger to consumers at a reasonable cost” (Brown 2019). Learn more about formulating with plant proteins by registering for IFT on-demand webcasts. Bunge, an international agribusiness and food company headquartered in Missouri, US, has made a C$30m (US$22.9m) capital investment in Merit, giving the global ingredient supplier a minority interest in Merit. In December, Kroger began testing a three-foot refrigerated section designed specifically for plant-based meat products in 60 of its stores (Emmett 2019). UNCUT burgers made their retail debut in California supermarkets this past fall and have expanded distribution since then. “What’s more,” Velissariou observes, “as demand for plant protein continues to increase, the value chain needs to be optimized to ensure crop production does not stress the land by replacing forests, the conversion process is efficient, and by-products are valorized.”. It is claimed to be the world’s first commercial canola-protein manufacturing plant. The plant is scheduled to be fully operational in December 2020, creating 80 new jobs. … Beyond Meat is also produced by using plants and water but bypasses the animal to instead form muscle or meat using heating, cooking, and pressure—the same three steps used to make pasta. • Overcoming Flavor and Structural Limitations of Plant Proteins for Meat Analogues, a Protein Division webcast. Merit Functional Foods is building a 94,000 square foot production facility in Winnipeg, Manitoba to produce high quality pea and canola proteins. Nachrichten. Canadian plant-based company Merit Functional Foods is partnering with Bunge Limited. Article content. Merit Foods LLC distribute food and related products on a wholesale basis. Ingredion also reports upping its plant protein production capacity. 28-Aug-2020 at 10:35 GMT. “In the future, we’ll see the consumer becoming much more sophisticated and scrutinizing sourcing and production narratives to a greater extent,” she predicts. vOut = vOut.toLowerCase(); “Blended Burgers: Gateway to the Mainstream for Plant-Based Protein Alternatives?” The Hartman Group, Oct. 7. https://www.hartman-group.com/blogs/888099202/blended-burgers-, Episode 25: Previewing the Dietary Guidelines. Free newsletter Brown, P. 2019. Perdue’s website says the products deliver a quarter cup of chickpeas and cauliflower per serving. Consumers are on board with the concept, and ongoing technological advances will pave the way for further product enhancements, including the development of whole-muscle meats. Established in 2019, Merit Functional Foods is committed to exceeding expectations for plant-based protein, providing the market with the highest quality protein ingredients and blends that offer unmatched purity, exceptional taste, and excellent solubility. “Consumers for the last two decades have been on this unrelenting path toward all things fresh, real, and less processed,” Balanko adds. 2019. 525 W. Van Buren St., Suite 1000 dataLayerNews.related_tags = sanitize_gpt_value2("Bunge, Bunge north america, Pea protein, Dairy alternatives, plant based, Ingredients"); Established in 2019, Merit Functional Foods is committed to exceeding expectations for plant-based protein, providing the market with the highest quality protein ingredients and blends that offer unmatched purity, exceptional taste, and excellent solubility. Perdue Chicken Plus, a line that includes nuggets, tenders, and patties, is the first packaged goods line made with plant protein blends from The Better Meat Co. to hit the market. Photo courtesy of Pure Farmland. Nestlé Recalls 92K Lbs of Lean Cuisine Products That May Contain Plastic. Early this year, for example, Nestlé announced agreements with Canadian plant protein suppliers Burcon and Merit Functional Foods, and Beyond Meat revealed that it had extended its agreement with French ingredient supplier Roquette, substantially increasing its protein supply (Nickel and Koltrowitz 2020, Beyond Meat 2020). Whether you’re reformulating or developing a new plant-based product, our high-quality plant … sandwich made with Beyond Meat’s plant-based patty. if(i!=(aTags.length-1)) Ottawa is investing $100 million in Canada’s plant-based food industry. Hartman Group researchers categorize blended meat products as “gateway” products that can allow mainstream consumers to transition to a way of eating that is more plant based. “We will continue to renovate existing products as we get closer and closer to our goal of perfectly building meat from plants that’s indistinguishable from its animal protein equivalent,” says Ajami. Incredible Burger/Awesome Burger (Nestlé): 9,500 mentions; 34,800 engagements, A recent survey by the International Food Information Council (IFIC) suggests that some consumers at least are focusing more on nutrition facts than on the length of ingredient lists for plant-based meat. Global Meat Consumption Trends. It will be the only commercial-scale facility capable of producing food-grade canola protein in the world. “Generally, younger consumers are initially motivated to shift toward a more plant-based diet by the environmental impact, whereas older consumers are motivated for health benefits,” says Dariush Ajami, Beyond Meat’s chief innovation officer. “We also added marbling made from cocoa butter designed to melt and tenderize like traditional ground beef,” he says. “The meat industry will always be a vital part of our food industry, but it will transform,” Sadowsky of The Culinary Architects predicts. More than 80% of the purchasers of plant-based UNCUT burgers from Before the Butcher are meat eaters, reports company founder Danny O’Malley. Related tags: About Merit Functional Foods. 2020. (See Figure 2 for a look at consumers’ purchase drivers.). “Bread, Yogurt, Apple Pie, and Impossible Burger.” Impossible Foods, Sept. 18. https://medium.com/impossible-foods/bread-yogurt-apple-pie-and-impossible-burger-ccd991021963. McCarthy, J. and S. Dekoster. What started as a movement by idealistic entrepreneurs dedicated to reducing the environmental impact of livestock production has moved into the mainstream. … “We’re currently focused on our three core platforms of beef, poultry, and pork, but anything that’s sold in the meat case is a potential target, so stay tuned for what’s to come.”. A. T. Kearney, Chicago. Merit Functional Foods is building a 94,000 square foot production facility in Winnipeg to produce high quality pea and canola proteins. DGAP-News: Burcon NutraScience Corp. / Schlagwort(e): Joint Venture Burcons Joint-Venture-Gesellschaft Merit Functional Foods sichert sich weitere 10 Millionen CAD Finanzierung 23. Merit Functional Foods is building a new processing facility in Winnipeg that will derive protein from both canola and peas resulting in up to 17,000 metric tonnes of canola being purchased from Manitoba producers in its first year of operation and 10,000 metric tons of peas at an estimated value of $14 million. In 2019 both Impossible Foods and Beyond Meat launched new iterations of their original burgers. “The single fastest-growing dish or ingredient on menus last year was the plant-based burger, which will only become more omnipresent in 2020 as large food manufacturers release their own options on the market,” says Mike Kostyo, a trendologist with Datassential, which maintains a global menu database. “And you’ll see the plant-based [get] better at taste and texture.” All of which should translate to a major win for consumers seeking to eat more healthfully and with less impact on the environment. The scenario is similar in the supermarket, where both branded and private-label plant-based meat offerings are proliferating. “So if they start to put the same level of R&D focus on these types of [plant-based] products, I’m expecting even more innovation.”, Figure 3. “We’re becoming a health and wellness culture, and that’s been in play for a couple of decades now. | Merit Functional Foods is committed to exceeding expectations for plant-based protein, providing the market with disruptive protein ingredient solutions that offer unmatched purity, exceptional taste, and excellent solubility. When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection. “In fact, commercially raised meat is a process—one that starts with feeding the animal plants and water to build muscle or meat. Emmett, J. “So it’s a moving target. 2019. Walk into a fast-food or fast-casual restaurant with a craving for a plant-based burger, and the odds of being able to satisfy that craving are getting better all the time. Remaining relevant in a fragmented dairy market, Understanding ambient yoghurt: download the white paper, 3 Steps of Dairy Production in Need of Better Technology, Dairy innovation for health-conscious consumers - October 15th - 12 PM EDT, Dairy innovation for health-conscious consumers - October 14th - 10:30 AM CEST, Sign up to our free newsletter and get the latest news sent direct to your inbox, Processing Equipment & Systems, Automation, Control, Packaging & Packing Materials, Containers, News & Analysis on the Dairy Industry & Markets. 2019. “Our scientists can pull various levers, such as those controlling texture, fat content, and heme.”. 2020. Beyond Meat products are currently available in more than 58,000 retail and foodservice outlets around the globe. “You look at the ingredient statements,” he says. “The traditional livestock meat industry has woken up,” he says. Merit Functional Foods | 4,151 followers on LinkedIn. Merit Functional Foods will be the first facility in the world with the capability to produce food-grade canola protein ready and safe for human consumption. “We found it was easier to work with soy protein,” says O’Malley, adding that his company’s product developers think it does a better job of mimicking animal-based protein. Gallup research confirms Hartman’s analysis, with 70% of those who never eat meat or have cut back on it citing health as a major reason. Without a full analysis, it’s impossible to know if these shifts are statistically significant, according to IFIC. What personal data we collect and why we collect it Comments. Meet the Next Generation of Plant-Based Meat. Register here. “Blended Burgers: Gateway to the Mainstream for Plant-Based Protein Alternatives?” The Hartman Group, Oct. 7. https://www.hartman-group.com/blogs/888099202/blended-burgers- “The biggest issue that plant-based has right now is that it’s an ultra-processed food,” contends Dave Donnan, partner emeritus with consultancy A. T. Kearney and one of the authors of a 2019 report on plant-based and cultured meat. Prime Minister Justin Trudeau has announced the funds will go to Merit Functional Food in Winnipeg. Gerhardt, C., F. ZiemBen, M. Warschun, et al. “How our commitment to consumers and our planet led us to use GM soy.” Impossible Foods, May 16. https://medium.com/impossible-foods/how-our-commitment-. A couple of other factors will contribute to the disruption of the conventional meat supply, which the Kearney consultancy predicts will be reduced by more than 50% by 2040. When the ingredient lists were added to the labels consumers saw, the percentage of respondents who considered the plant-based product healthier dropped—but just by 5%—to 40%. Article. To that end, the company’s Pure Farmland brand has partnered with agriculture conservation organization American Farmland Trust and pledged a donation for each package sold; it also uses recycled packaging materials. “That’s needed to hold that burger together as it cooks,” he emphasizes. Recalls, COVID Dominate Food Manufacturing's Top 20 News Items of 2020. Issues related to labeling, processing, and protein supply notwithstanding, the future looks bright for plant-based meat. Impossible Burger (Impossible Foods):  368,000 mentions; 1.2 million engagements, 3. Canadian plant-based company Merit Functional Foods is partnering with Bunge Limited. ), Label clarity is essential, the Hartman Group’s Balanko agrees, noting that Hartman’s research indicates that certain mindful consumer segments will scrutinize the labels of plant-based products even more carefully in coming months and years. How Will Cultured Meat and Meat Alternatives Disrupt the Agricultural and Food Industry? dataLayerNews = {}; In a December 2019 survey conducted by the International Food Information Council, almost half (49%) of consumers said they had tried a plant alternative to animal meat. “Social responsibility is becoming more important in the decision-making process for consumers, particularly Millennials,” says Tim Zimmer, chief marketing officer for Smithfield Foods. Merit Functional Foods is committed to exceeding expectations for plant-based protein, providing the market with disruptive protein ingredient solutions that offer unmatched purity, exceptional taste, and excellent solubility. “Everything we eat is a collaboration of nature and science—including all the ingredients in the Impossible Burger, which started in a farmer’s field or were made using familiar fermentation methods,” writes Konrad in a statement on the Impossible Foods website. Merit Functional Foods Corp videos and latest news articles; GlobalNews.ca your source for the latest news on Merit Functional Foods Corp . Lesen. “We believe it’s a tale of two processes, and, ultimately, it’s up to the consumer which one they’re most comfortable with,” Ajami concludes. When they were shown only the nutrition facts portion of the label, 45% of respondents considered the plant-based product …. Hartman Group. “There are people that are looking for cleaner label,” he observes. var vOut=""; They are specifically formulated to perfectly mimic the taste and texture of meat when added into a ground meat product.”. 2019. And nearly a third (30%) of consumers who don’t currently buy them expressed interest in doing so in Hartman’s survey. Donnan agrees. Simplifying ingredient statements should be a priority for plant-based meat providers, says Donnan. 2019. Investment bank UBS forecasts 28% compound annual growth for global plant-based meat sales, taking the category from less than $5 billion in 2018 to $85 billion in 2030. “We’re seeing a lot more focus on sustainable agriculture for livestock—grass-fed meat, trying to [utilize] smaller lots so they’re not dealing with that issue of large feedlots,” Donnan continues. “This single change drove significant improvements across nutrition, texture, and culinary versatility,” company founder and CEO Pat Brown writes in a post on the company’s website (Brown 2019). White Castle, Burger King, the Hard Rock Café, and Carl’s Jr. are among the chains that have added them to the menu in the United States; in Canada, McDonald’s is testing the P.L.T. A 2019 survey by the Hartman Group, a research and consulting firm, found that only 12% of plant-based product purchasers described themselves as vegetarians, while 41% said they were omnivores. “It’s well known that many foods involve processing, from bread to yogurt,” says Beyond Meat’s Ajami. Sales of frozen and refrigerated meat substitutes in major outlets (grocery, drug, mass market, military, and select club and dollar store retailers) were up 19.1% to nearly $680.5 million for the year ended Dec. 29, 2019, according to data from market research firm IRI. The Company provides appetizer, bacon, beef, bread, cheese, chile and peppers, dessert, sea food, and tortillas. As O’Malley notes, “It’s easier to say that you are non-GMO than to explain why you are genetically modified.”. “You don’t have to incorporate different types of oils to provide that juiciness, that mouthfeel. “PBFA and Kroger Plant-Based Meat Test Is Live!” Plant Based Foods Association, San Francisco. In addition, 49% of these consumers characterize environmental issues as a major factor, and 41% cite concern about animal welfare (McCarthy and Dekoster 2020). Nestlé schliesst mit Burcon Nutrascience und Merit Functional Foods eine Partnerschaft ab. Dec 23rd, 2020. Nestlé kann dabei vom grossen Know-how der beiden ... Zur Anzeige. At The Better Meat Co., the focus is on blends, specifically specially formulated plant proteins that the company has developed to combine with beef, chicken, or pork to enable meat processors to create products that are part plant protein and part meat from animals. And is it sustainably sourced?’. Gardein Ultimate Plant-Based Burgers joined Conagra Brands’ Gardein lineup in a variety of pack sizes early in 2020. Gerhardt, C., F. ZiemBen, M. Warschun, et al. return vOut; “The increased demand for plant protein will be placing high stress on crop production, with acres reassigned to more legumes,” says IFT Chief Science and Technology Officer Maria Velissariou. “Although our surveys cannot confirm this, it’s quite possible that terms like ‘plant-based’ are playing a role in how consumers perceive the healthfulness of certain categories of packaged and processed foods, particularly when you consider differences in opinion on the definition of ‘plant-based diets,’” says Sollid. Hartman Group. Nickel, R. and S. Koltrowitz. One of the newest entries in the segment is the pea protein–based Gardein Ultimate Plant-Based Burger from Conagra Brands; it is sold in the freezer case in six packs and two packs. You don’t have to add all these flavor ingredients to cover up the [plant] protein off-flavors because it’s already there. [Animal] protein has its own flavor.”, From Talkwalker, a Social Media Analytics Company, (Mentions and Engagements Tracked From January 2019 to January 2020), 1.Beyond Burger (Beyond Meat):  589,900 mentions; 2.3 million engagements, 2.Impossible Burger (Impossible Foods):  368,000 mentions; 1.2 million engagements, 3.Incredible Burger/Awesome Burger (Nestlé): 9,500 mentions; 34,800 engagements, 1. “This facility is going to be key in redefining plant-based protein,” Merit Co-CEO Ryan Bracken said. In that survey, consumers were asked to view labels for a plant-based alternative to beef and an 85% lean ground beef product—without having the products identified. “How our commitment to consumers and our planet led us to use GM soy.” Impossible Foods, May 16. https://medium.com/impossible-foods/how-our-commitment- { Photo courtesy of Beyond the Butcher. In addition, when asked to reflect on factors that influenced their opinion of the plant-based meat label after seeing the ingredients, 23% of respondents said they considered nutrition facts more important than ingredients versus 14% who rated ingredients as more important than nutrition facts. Brown, P. 2019. Ingredients, Free newsletter Dec 22nd, 2020 . Photo courtesy of Impossible Foods. Merit Functional Foods is committed to exceeding expectations for plant-based protein, providing the market with disruptive protein ingredient solutions that offer unmatched purity, exceptional taste, and excellent solubility. Add to that ethical concerns about animal welfare, sustainability, and processing. DGAP-News: Burcon JV Company Merit Functional Foods Secures Additional $10 Million Funding. The plan is highlighted on the brand’s website, reinforcing its focus on the segment of consumers who are trying to reduce meat consumption rather than avoid it altogether. 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